{"id":1,"date":"2024-07-22T16:20:40","date_gmt":"2024-07-22T13:20:40","guid":{"rendered":"https:\/\/shaylechtman.com\/?p=1"},"modified":"2024-08-08T15:34:53","modified_gmt":"2024-08-08T12:34:53","slug":"%d7%9b%d7%9c-%d7%94%d7%9e%d7%99%d7%93%d7%a2-%d7%94%d7%9b%d7%99-%d7%9e%d7%a2%d7%95%d7%93%d7%9b%d7%9f-%d7%a9%d7%99%d7%a9-%d7%91%d7%9e%d7%a7%d7%95%d7%9d-%d7%90%d7%97%d7%93","status":"publish","type":"post","link":"https:\/\/shaylechtman.com\/?p=1","title":{"rendered":"\u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05de\u05d5\u05de\u05df \u05d1\u05d2\u05d5\u05d2\u05dc (PPC)"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\" style=\"text-align: center;\"><strong>\u05de\u05d1\u05d5\u05d0<\/strong> \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05de\u05d5\u05de\u05df \u05d1\u05d2\u05d5\u05d2\u05dc, \u05d4\u05d9\u05d3\u05d5\u05e2 \u05d2\u05dd \u05d1\u05e9\u05dd PPC (Pay-Per-Click), \u05d4\u05d5\u05d0 \u05d0\u05d7\u05d3 \u05de\u05d4\u05db\u05dc\u05d9\u05dd \u05d4\u05de\u05d5\u05d1\u05d9\u05dc\u05d9\u05dd \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9. \u05d1\u05de\u05d0\u05de\u05e8 \u05d6\u05d4 \u05e0\u05e1\u05e7\u05d5\u05e8 \u05d0\u05ea \u05d4\u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05e9\u05dc \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05de\u05d5\u05de\u05df, \u05db\u05d9\u05e6\u05d3 \u05d4\u05d5\u05d0 \u05e4\u05d5\u05e2\u05dc, \u05d5\u05d0\u05ea \u05d4\u05d8\u05db\u05e0\u05d9\u05e7\u05d5\u05ea \u05d4\u05e9\u05d5\u05e0\u05d5\u05ea \u05dc\u05e0\u05d9\u05d4\u05d5\u05dc \u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05d0\u05e4\u05e7\u05d8\u05d9\u05d1\u05d9\u05d9\u05dd.<\/p>\r\n<h1><strong>\u05de\u05d4\u05d5 \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05de\u05d5\u05de\u05df \u05d1\u05d2\u05d5\u05d2\u05dc?<\/strong><\/h1>\r\n<p>\u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05de\u05d5\u05de\u05df \u05d1\u05d2\u05d5\u05d2\u05dc \u05d4\u05d5\u05d0 \u05e9\u05d9\u05d8\u05ea \u05e4\u05e8\u05e1\u05d5\u05dd \u05e9\u05d1\u05d4 \u05de\u05e4\u05e8\u05e1\u05de\u05d9\u05dd \u05de\u05e9\u05dc\u05de\u05d9\u05dd \u05e2\u05d1\u05d5\u05e8 \u05db\u05dc \u05dc\u05d7\u05d9\u05e6\u05d4 \u05e2\u05dc \u05d4\u05de\u05d5\u05d3\u05e2\u05d4 \u05e9\u05dc\u05d4\u05dd. \u05d4\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05de\u05d5\u05e4\u05d9\u05e2\u05d5\u05ea \u05d1\u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9 \u05e9\u05dc \u05d2\u05d5\u05d2\u05dc \u05d5\u05d1\u05e8\u05e9\u05ea\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05e9\u05dc\u05d4, \u05db\u05de\u05d5 \u05e9\u05d5\u05e4\u05d9\u05e0\u05d2, \u05e8\u05e9\u05ea \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9, YouTube, Gmail \u05d5\u05e2\u05d5\u05d3.<\/p>\r\n<h2><strong>\u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05d4\u05e7\u05d9\u05d3\u05d5\u05dd \u05d4\u05de\u05de\u05d5\u05de\u05df \u05d1\u05d2\u05d5\u05d2\u05dc<\/strong><\/h2>\r\n<ol>\r\n<li><strong>\u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05de\u05d4\u05d9\u05e8\u05d5\u05ea<\/strong> &#8211; \u05e0\u05d9\u05ea\u05df \u05dc\u05e8\u05d0\u05d5\u05ea \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05de\u05d9\u05d3\u05d9\u05d5\u05ea \u05dc\u05d0\u05d7\u05e8 \u05d4\u05e4\u05e2\u05dc\u05ea \u05d4\u05e7\u05de\u05e4\u05d9\u05d9\u05df.<\/li>\r\n<li><strong>\u05de\u05d9\u05e7\u05d5\u05d3 \u05d2\u05d1\u05d5\u05d4<\/strong> &#8211; \u05d0\u05e4\u05e9\u05e8\u05d5\u05ea \u05dc\u05de\u05e7\u05d3 \u05d0\u05ea \u05d4\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05dc\u05e7\u05d4\u05dc \u05d9\u05e2\u05d3 \u05de\u05e1\u05d5\u05d9\u05dd \u05dc\u05e4\u05d9 \u05de\u05d9\u05e7\u05d5\u05dd, \u05d2\u05d9\u05dc, \u05de\u05d9\u05df, \u05ea\u05d7\u05d5\u05de\u05d9 \u05e2\u05e0\u05d9\u05d9\u05df \u05d5\u05e2\u05d5\u05d3.<\/li>\r\n<li><strong>\u05de\u05d3\u05d9\u05d3\u05d4 \u05d5\u05d1\u05e7\u05e8\u05d4<\/strong> &#8211; \u05db\u05dc \u05d4\u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d6\u05de\u05d9\u05e0\u05d9\u05dd \u05d5\u05de\u05d0\u05e4\u05e9\u05e8\u05d9\u05dd \u05e0\u05d9\u05ea\u05d5\u05d7 \u05d5\u05d1\u05e7\u05e8\u05d4 \u05e9\u05d5\u05d8\u05e4\u05d9\u05dd \u05dc\u05e9\u05d9\u05e4\u05d5\u05e8 \u05d4\u05e7\u05de\u05e4\u05d9\u05d9\u05df.<\/li>\r\n<li><strong>\u05e9\u05dc\u05d9\u05d8\u05d4 \u05d1\u05ea\u05e7\u05e6\u05d9\u05d1<\/strong> &#8211; \u05d0\u05e4\u05e9\u05e8 \u05dc\u05e7\u05d1\u05d5\u05e2 \u05ea\u05e7\u05e6\u05d9\u05d1 \u05d9\u05d5\u05de\u05d9 \u05d0\u05d5 \u05d7\u05d5\u05d3\u05e9\u05d9 \u05d5\u05dc\u05d4\u05d2\u05d1\u05d9\u05dc \u05d0\u05ea \u05d4\u05d4\u05d5\u05e6\u05d0\u05d5\u05ea.<\/li>\r\n<\/ol>\r\n<p><strong>\u05db\u05d9\u05e6\u05d3 \u05e4\u05d5\u05e2\u05dc \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05de\u05d5\u05de\u05df \u05d1\u05d2\u05d5\u05d2\u05dc?<\/strong> \u05d4\u05de\u05e4\u05e8\u05e1\u05dd \u05d9\u05d5\u05e6\u05e8 \u05de\u05d5\u05d3\u05e2\u05d4 \u05d5\u05d1\u05d5\u05d7\u05e8 \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e8\u05dc\u05d5\u05d5\u05e0\u05d8\u05d9\u05d5\u05ea. \u05db\u05d0\u05e9\u05e8 \u05de\u05e9\u05ea\u05de\u05e9 \u05de\u05d1\u05e6\u05e2 \u05d7\u05d9\u05e4\u05d5\u05e9 \u05d1\u05d2\u05d5\u05d2\u05dc, \u05d4\u05de\u05d5\u05d3\u05e2\u05d4 \u05d9\u05db\u05d5\u05dc\u05d4 \u05dc\u05d4\u05d5\u05e4\u05d9\u05e2 \u05dc\u05e6\u05d3 \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9 \u05d4\u05d0\u05d5\u05e8\u05d2\u05e0\u05d9\u05d5\u05ea. \u05d4\u05de\u05d9\u05e7\u05d5\u05dd \u05e9\u05dc \u05d4\u05de\u05d5\u05d3\u05e2\u05d4 \u05e0\u05e7\u05d1\u05e2 \u05dc\u05e4\u05d9 \u05d3\u05d9\u05e8\u05d5\u05d2 \u05d4\u05de\u05d5\u05d3\u05e2\u05d4, \u05e9\u05de\u05e9\u05ea\u05e0\u05d4 \u05dc\u05e4\u05d9 \u05d4\u05e6\u05e2\u05ea \u05d4\u05de\u05d7\u05d9\u05e8 \u05d5\u05d0\u05d9\u05db\u05d5\u05ea \u05d4\u05de\u05d5\u05d3\u05e2\u05d4.<\/p>\r\n<h2><strong>\u05d8\u05db\u05e0\u05d9\u05e7\u05d5\u05ea \u05dc\u05e0\u05d9\u05d4\u05d5\u05dc \u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05d0\u05e4\u05e7\u05d8\u05d9\u05d1\u05d9\u05d9\u05dd<\/strong><\/h2>\r\n<ol>\r\n<li><strong>\u05d1\u05d7\u05d9\u05e8\u05ea \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e0\u05db\u05d5\u05e0\u05d5\u05ea<\/strong> &#8211; \u05d9\u05e9 \u05dc\u05d1\u05d7\u05d5\u05e8 \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e8\u05dc\u05d5\u05d5\u05e0\u05d8\u05d9\u05d5\u05ea \u05d5\u05d1\u05e2\u05dc\u05d5\u05ea \u05e0\u05e4\u05d7 \u05d7\u05d9\u05e4\u05d5\u05e9 \u05d2\u05d1\u05d5\u05d4.<\/li>\r\n<li><strong>\u05db\u05ea\u05d9\u05d1\u05ea \u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05de\u05d5\u05e9\u05db\u05d5\u05ea<\/strong> &#8211; \u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05e9\u05d9\u05de\u05e9\u05db\u05d5 \u05d0\u05ea \u05d4\u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05dc\u05dc\u05d7\u05d5\u05e5 \u05d5\u05dc\u05d4\u05d9\u05db\u05e0\u05e1 \u05dc\u05d0\u05ea\u05e8.<\/li>\r\n<li><strong>\u05d4\u05d2\u05d3\u05e8\u05ea \u05d3\u05e4\u05d9 \u05e0\u05d7\u05d9\u05ea\u05d4 \u05d9\u05e2\u05d9\u05dc\u05d9\u05dd<\/strong> &#8211; \u05d3\u05e4\u05d9 \u05d4\u05e0\u05d7\u05d9\u05ea\u05d4 \u05e6\u05e8\u05d9\u05db\u05d9\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05de\u05d5\u05ea\u05d0\u05de\u05d9\u05dd \u05d5\u05de\u05d5\u05e9\u05db\u05d9\u05dd \u05dc\u05d4\u05de\u05e8\u05d5\u05ea.<\/li>\r\n<li><strong>\u05e0\u05d9\u05ea\u05d5\u05d7 \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d5\u05e9\u05d9\u05e4\u05d5\u05e8 \u05de\u05ea\u05de\u05d9\u05d3<\/strong> &#8211; \u05d9\u05e9 \u05dc\u05e0\u05ea\u05d7 \u05d0\u05ea \u05d1\u05d9\u05e6\u05d5\u05e2\u05d9 \u05d4\u05e7\u05de\u05e4\u05d9\u05d9\u05df \u05d5\u05dc\u05d4\u05ea\u05d0\u05d9\u05dd \u05d0\u05d5\u05ea\u05d5 \u05dc\u05e9\u05d9\u05e0\u05d5\u05d9\u05d9\u05dd \u05d1\u05e6\u05e8\u05db\u05d9\u05dd \u05d5\u05d1\u05e9\u05d5\u05e7.<\/li>\r\n<\/ol>\r\n<p><strong>\u05e1\u05d9\u05db\u05d5\u05dd<\/strong> \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05de\u05d5\u05de\u05df \u05d1\u05d2\u05d5\u05d2\u05dc \u05d4\u05d5\u05d0 \u05db\u05dc\u05d9 \u05e2\u05d5\u05e6\u05de\u05ea\u05d9 \u05e9\u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05e2\u05e1\u05e7\u05d9\u05dd \u05dc\u05d4\u05d2\u05d3\u05d9\u05dc \u05d0\u05ea \u05d4\u05e0\u05e8\u05d0\u05d5\u05ea \u05d5\u05d4\u05e4\u05e0\u05d9\u05d5\u05ea \u05e9\u05dc\u05d4\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05d1\u05e6\u05d5\u05e8\u05d4 \u05de\u05d4\u05d9\u05e8\u05d4 \u05d5\u05de\u05de\u05d5\u05e7\u05d3\u05ea. \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05d1\u05d7\u05d9\u05e8\u05ea \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e0\u05db\u05d5\u05e0\u05d5\u05ea, \u05db\u05ea\u05d9\u05d1\u05ea \u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05d0\u05e4\u05e7\u05d8\u05d9\u05d1\u05d9\u05d5\u05ea \u05d5\u05e0\u05d9\u05d4\u05d5\u05dc \u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05de\u05e7\u05e6\u05d5\u05e2\u05d9, \u05e0\u05d9\u05ea\u05df \u05dc\u05d4\u05e9\u05d9\u05d2 \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05de\u05e8\u05e9\u05d9\u05de\u05d5\u05ea \u05d5\u05dc\u05d4\u05d2\u05d3\u05d9\u05dc \u05d0\u05ea \u05d4\u05d7\u05d6\u05e8 \u05d4\u05d4\u05e9\u05e7\u05e2\u05d4.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u05de\u05d1\u05d5\u05d0 \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05de\u05d5\u05de\u05df \u05d1\u05d2\u05d5\u05d2\u05dc, \u05d4\u05d9\u05d3\u05d5\u05e2 \u05d2\u05dd \u05d1\u05e9\u05dd PPC (Pay-Per-Click), \u05d4\u05d5\u05d0 \u05d0\u05d7\u05d3 \u05de\u05d4\u05db\u05dc\u05d9\u05dd \u05d4\u05de\u05d5\u05d1\u05d9\u05dc\u05d9\u05dd \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9. \u05d1\u05de\u05d0\u05de\u05e8 \u05d6\u05d4 \u05e0\u05e1\u05e7\u05d5\u05e8 \u05d0\u05ea \u05d4\u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05e9\u05dc \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05de\u05d5\u05de\u05df, \u05db\u05d9\u05e6\u05d3 \u05d4\u05d5\u05d0 \u05e4\u05d5\u05e2\u05dc, \u05d5\u05d0\u05ea \u05d4\u05d8\u05db\u05e0\u05d9\u05e7\u05d5\u05ea \u05d4\u05e9\u05d5\u05e0\u05d5\u05ea \u05dc\u05e0\u05d9\u05d4\u05d5\u05dc \u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05d0\u05e4\u05e7\u05d8\u05d9\u05d1\u05d9\u05d9\u05dd. \u05de\u05d4\u05d5 \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05de\u05d5\u05de\u05df \u05d1\u05d2\u05d5\u05d2\u05dc? \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05de\u05d5\u05de\u05df \u05d1\u05d2\u05d5\u05d2\u05dc \u05d4\u05d5\u05d0 \u05e9\u05d9\u05d8\u05ea \u05e4\u05e8\u05e1\u05d5\u05dd \u05e9\u05d1\u05d4 \u05de\u05e4\u05e8\u05e1\u05de\u05d9\u05dd \u05de\u05e9\u05dc\u05de\u05d9\u05dd \u05e2\u05d1\u05d5\u05e8 \u05db\u05dc \u05dc\u05d7\u05d9\u05e6\u05d4 \u05e2\u05dc \u05d4\u05de\u05d5\u05d3\u05e2\u05d4 \u05e9\u05dc\u05d4\u05dd. \u05d4\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05de\u05d5\u05e4\u05d9\u05e2\u05d5\u05ea 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